The contemporary moment in India is marked by a rapid overhaul of most infrastructures through digitisation. In the context of health and wellness too, we see a widespread adoption of digital devices, associated apps and platforms that allow users to measure and monitor their bodily information. This has resulted in a phenomenal increase in auto-analytics to render everyday behaviour and health practices into quantified, statistical data. Within digital health, femtech is fast emerging as a niche field catering to digital reproductive health management of women in particular. Femtech solutions use algorithmic, bio-sensing and predictive tools for managing health with a key focus on menstruation, reproduction, fertility, pregnancy and menopause. Femtech is often hailed as a unique technological intervention into women’s reproductive health, enabling greater control over their reproductive health processes. This largely celebratory reception has been punctured by concerns around how femtech fuells extractive data regimes (Chami et.al, 2021; Iliadis & Russo, 2016) and has potential for intimate surveillance. This paper, based on quantitative and qualitative data, shows how under neoliberal shift towards the idea of 'healthism', health and well-being are being increasignly being interpreted as personal projects, manifested in the 'voluntary' self-tracking behaviour. However, these are not without concerns of intimate surveillance, given the vaccum of personal data protection laws in India. The paper shows how Indian user's attitude and actions in using femtech apps reflect a ‘privacy paradox’ (Shklovski et al. 2014) where intentions and behaviours around information disclosure often radically differ and they leverage complex and sometime contradictory datafication practices to navigate intimate surveillance.
