Short Abstract
:
Weaving has been integral part of rural women's everyday life. It depicts the rich cultural heritage of Assam. Most of the women of rural areas of Assam have been involving in the weaving activities. Recently 'Gamocha' the traditional attire of Assam, that recently won GI tag and it implicitly and explicitly encourage the traditional weavers to do more work on it. Again Government of Assam in the year 2021 budget announced the scheme The Swanirbhar Naari Scheme to encourage the traditional weavers. This paper will study the critical perspective of the scheme. Meanwhile here an attempt has been made to understand the endangering local traditional designs that are ceased to exist in traditional attire in contemporary time under the broad concept of commodification.