Social Mobility is a path through which one mobilizes oneself in the pre-existing social order. Anyone can do it through education or income or by inculcating a modern lifestyle. One such phenomenon is embodying/embracing Fitness Culture and related sports (Powerlifting, Bodybuilding, etc.). We have seen a tremendous growth of gym culture in the last 10-15 years. People have become very conscious about their bodies and have begun revolutionizing their physique by observing fitness professionals, fitness trainers, and bodybuilders through their social media accounts/ posts within the digital space. Society often says they are pretty rich or have ample amounts of money. Baas et al. (2019) state that they themselves have seen upward social mobility by marketing their body to get more clients, participating in various competitions to represent themselves and their physique, and learning fluent English despite their educational barriers. But is there any social mobility happening in reality? The authors tried to investigate the answer to this question through a mixed ethnographic approach (Conventional, Digital, and Auto-ethnographic). They attempted to critically analyse the mundane life of these fitness trainers and professionals in Kolkata, Bhubaneswar and New Delhi and tried to understand the underlying issues.
