Starting from the perspective of the anthropology of the future, this paper analyzes the importance of the informal institution of promenading in public urban spaces, primarily in squares, along streets, and coastlines, for sustainable development of the local community. Promenading, known as “korzo” or “šetnja” in Serbia and Montenegro, includes a whole range of social practices, customs, and beliefs that have been passed down from one generation to another. It is a way of expressing local identity, promoting social cohesion, and maintaining local traditions.
The urban promenade mirrors the structure and dynamics of the city. All social groups are present on the promenade, differentiated by gender, age, social status, religion, ethnicity, and subcultural affiliation. Additionally, complex processes of social dynamics take place on the korzo, such as social distancing and social integration. The continuity of the tradition of urban promenading is significant for the sustainability of the city’s cultural and identity development because it enables the transfer of heritage from the past to future generations, preserving cultural identity and community spirit. Moreover, cities that nurture the tradition of urban promenade and korzo create a positive tourist image and provide benefits to local hospitality businesses, contributing to the city’s overall economic development. At the same time, urban promenades can help protect and maintain green and aquatic areas, which can in turn add to a healthier and more pleasant environment in the city.
Drawing on examples from Serbia and Montenegro, this paper will discuss various factors that impact the sustainability of promenades in cities, such as rational urban management, transportation, tourism, and environmental protection. Finally, some recommendations will be proposed to improve the sustainability of promenades, including their revitalization, protection, and promotion in new urban areas, and thus enable their endurance in the future.
