A woman in her late fifties with a Y diagnosis, a mother doing her own lay quality assessment of the available medical alternatives after she got the first available specialist appointment in the public hospital in as late as six months after her child developed severe problems, a young man admitting himself to a psychiatric hospital and a pro-vaxxer mother who got two directly opposing advices on whether to vaccinate her disabled child, are presented and analyzed in this paper as they illustrate novel, shifting and changing forms of health-seeking behaviors. They are characterized by increased individuality, self-reliability and self-responsibility, by the possibility of making choices which are thickly networked inside different medical and cultural contexts, by lack of certainties, by increased skepticism towards medical expertise, and by a combination of medical and financial factors which increasingly shape our own health-seeking, displaying neo-liberal features. Thus, the future, in this instance, is already here, with changed patterns of approaching, understanding and ensuring our own health. Four different patient stories are chosen to portray those various healthcare landscapes, the onset on the new forms of care and self-care, and of modified decision-making pathways in health-seeking behaviors, which, influenced by newly emerging factors including privatization and rapidly growing medical markets, determine the multiplicity of the modalities of health and care, thus increasing uncertainty.
