Short Abstract
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Through fieldwork in family piggeries and slaughterhouses in southwestern China, we illuminate how economic principles construct pigs as profitable, edible individuals through their daily interactions, and how state laws requiring of specialisation normalise the cruel side of the farm-to-eat process through institutionalisation, which helps the employees to manage their feelings about pigs. Changes in the structure of the pig industry and price also affect the role of economic principles in the construction of the pig.