Abstract Panel


Authors Information
SequenceTypeName TitleFirst NameLast NameDepartmentInstitute / Affiliation
1 Author Prof. Mihai Anndrei Leaha Anthropology University of Barcelona
Abstract Information
TrackID
:
IUAES23_ABS_U6387
Abstract Theme
:
P009 - Filmmaking and Multimodal Ethnography Making in Visual Anthropology
Abstract Title
:
Navigating deceiving images. Multimodal approaches to filmmaking.
Short Abstract
:
In complex multimedia ecologies the fast passing and flow of information and images is not always innocent. Fake news and deceiving images can lead to disinformation. The proposal focuses on the 2022 Brazilian presidential election and follows the iconic path of both online and offline false political images from a visual anthropology perspective. The audio-visual research challenges traditional filmmaking by questioning the actual locus of filmmaking practices by navigating through multimodal online and offline environments.
Long Abstract
:

The 2022 presidential elections in Brazil were marked not only by an unprecedented political polarization but also by a war of disinformative narratives. False images stand at the core of these narratives and became part of a political strategy in a fight between the so called “digital militia” and “hate machine” of the former president Jair Bolsonaro and the professional marketing campaign and disinformation counter-strategies of Luis Ignacio Lula´s campaign.  The research is focusing on an online and offline research on false images, as part of a postdoctoral research inside the ERC project Visual Trust, Reliability, accountability and forgery in religious, scientific and social images, PI Roger Canals, developed at the University of Barcelona. The investigation is following the general lines of the project that research images trough images and aims developing multiple ways of anthropological writing both in writing and audio-visually. The proposed paper reflects on these research founding and questions the employment of audio-visual in a multimodal context of disinformative digital images.

Abstract Keywords
:
visual anthropology, multimodality, disinformation