Mobile devices have become an integral part of everyday life due to their portability. As literature shows, technology use is not only beneficial but also has dark sides, such as addiction. Parents face the need to balance perceived benefits and risks of children’s exposure to mobile technologies. This qualitative study employed to examine how parental perception related to mobile media, their perspectives or practices about the impact of mobile media on their child’s behavior and executive functioning. This study emerged with themes : Lack of Safe and Open Space Outside, Awareness and Unawareness About Mobile Usage, Controlled and Uncontrolled
Approach on Mobile Usage, Disengagement, Concern for Future, Change in Social Norms and Activities are the some common factors point to concerns regarding children’s development, as well as for both children and parents, and ultimately to new insights about mobile technology mediation. Overall, these findings suggest that parents recognize the negative impacts of mobile media on their child’s behavior, and this is associated with how they see the development of their child’s executive functioning.