This paper aims to recognize the epistemological foundations of studies between anthropology and virtual technologies. For this, a review of the dominant perspectives based on cyberanthropology and cyberculture, techno-anthropology, anthropology of science and technology and organizational anthropology concerned with the development and consumption of techniques and technologies is proposed.
The central discussion is based on the current concept of the "metaverse", which is a term based on the exploration of the universe in three or more dimensions, parallel realities, and immersions of reality, using technology. A study line is configured that combines multiple virtual spaces and different avatars. Many of its developers have used organizations to create a future vision of the Internet. What are the challenges that the metaverse poses to anthropology? What changes would be brought about by allowing users to work, meet, play, and socialize together in these 3D spaces? What do these changes mean for organizations and their communities? creators?
Although studies that include anthropology and digital technologies have been developed from the changes generated in societies, this reflection explores the organizational repercussions of those companies that two years ago "bet" on investing various resources in the metaverse and today, many of these have had to change their strategy, turning to other businesses such as artificial intelligence. This paper seeks to explore the future changes that the metaverse could have from an epistemological and organizational orientation.
