From the academy there have been several efforts to systematize the issue and the experiences of use of media and digital technologies among indigenous peoples. The fact that indigenous peoples represent themselves on the Internet, from their own visions, is related to the discussion of how the peoples have indigenized modernity (Sahlins, 2000), that is, how they have resignified and domesticated modernity.
Even with the digital divide, the indigenous peoples of the globe have achieved a substantial presence on the Internet (Landzelius, 2006), although they have had to overcome various problems to fully insert themselves into the digital world.
At a political level, in Mexico, the issue of indigenous communication media and their connectivity is important as it is part of the right to self-determination of indigenous peoples. The political constitution of Mexico mentions that the State has the obligation to establish the conditions so that indigenous peoples and communities can acquire, operate and manage communication media and digital technologies.
The case we are addressing here is that of Rosalía (Rocksi), a young Ayuujk-Zapotec woman who broadcasts on Facebook, TikTok and YouTube and is based in Santa María Tlahuitoltepec Mixe, Oaxaca (Mexico). This case is central because it allows us to enter ethnographically into the life story of a young woman who has used digital technologies, managing to imprint on her profiles her own aspirations and purposes guided by the sociocultural forms of her two hometowns (Mitla and Tlahuitoltepec ). In addition, Rocksi not only creates content but also technically operates the necessary equipment to create that content (in this presentation we will analyze her last trip to broadcast the Benito Juárez Cup of Oaxaca in the town of Guelatao de Juárez).
